On July 15, 2025, YouTube updated its monetization rules to better support creators who produce original and authentic content. At the same time, the platform aims to limit channels that publish repetitive or low-effort videos just to earn money. These changes bring important effects for anyone looking to monetize their YouTube channel.

Basic Eligibility Requirements Remain Unchanged

The core requirements to join the YouTube Partner Program (YPP) have not been altered. A channel still needs a minimum of 1,000 subscribers and either 4,000 valid public watch hours over the last 12 months or 10 million valid Shorts views across the previous 90 days. Meeting these numbers continues to be the first step for creators who want to earn ad revenue on the platform.

Focus Shifts to Inauthentic Content

The new rules clarify YouTube’s stance on what it calls “inauthentic content.” This term replaces the older “repetitious content” label and targets videos that are mass-produced and lack original input. Examples of this include clips reused without significant changes, AI-generated voices narrating videos without a real human presence, or content that follows a very repetitive, formulaic structure. YouTube wants creators to add their own personality, creativity, and fresh ideas to their videos instead of simply recycling existing material.

Stricter Expectations for Reaction and Compilation Channels

Channels that specialize in reaction videos, compilations, or clip-based content can no longer monetize by just reposting others’ work. Instead, creators must provide meaningful commentary, useful explanations, or unique context that adds real value to the content. Tutorials and vlogs should also avoid solely using AI voices or recycled materials without contributing original thoughts or insights. This approach helps content feel more genuine and engaging for viewers.

Encouraging Originality, Not Banning Content Types

It’s important to note that YouTube is not banning reaction or compilation videos outright. Rather, it expects creators to raise the quality and originality of such content. The update seeks to discourage channels that rely heavily on quantity and automated production methods, especially those using AI tools without a personal touch. The overall goal is to promote creativity and ensure that content reflects the creator’s unique voice and perspective.

What Creators Should Do Moving Forward

For creators, the message is clear: originality and authenticity matter more than ever. You should avoid heavily relying on reused footage or AI-generated narration without injecting your own personality or ideas. Instead, focus on producing videos that offer new information, personal stories, or fresh insights. Doing this helps build a genuine connection with your audience and keeps your channel eligible for monetization.

YouTube’s 2025 monetization updates reinforce the importance of producing unique, authentic content. While the subscriber and watch time thresholds remain the same, creators must now be mindful of avoiding mass-produced or repetitive videos. Reaction and compilation channels need to add significant original value, and creators should be cautious when using AI voices or recycled clips. Ultimately, these changes aim to improve content quality on YouTube and support creators who genuinely bring something new to their viewers.